Have you ever ever puzzled how the well-known Spanish clothes firm ‘Zara’ acquired its title?
A few of you could have thought that behind the title ‘Zara’ hides a sublime Spaniard who impressed the proprietor of the well-known chain of shops. Nonetheless, that’s removed from actuality as a result of the title ‘Zara’ was impressed by a Greek… Alexis Zorbas.
When Zara founder Amancio Ortega was in search of a reputation for his first retailer in La Coruña, Spain in 1975, he determined to name it “Zorba” from the 1964 movie “Zorba the Greek”, Zara’s communications director, Jesus Echevarría informed the New York Occasions.
Nonetheless two blocks down from Ortega’s store, one other Spaniard had the identical inspiration and opened a bar known as ‘Zorba.’ He complained it could be too complicated to have two Zorbas in the identical city, one promoting beers and the opposite garments. So, Ortega was compelled to vary the title of his clothes retailer.
By rearranging a number of the letters, Ortega got here up with the brand new title ‘Zara’.
“I don’t assume they had been considering of creating historical past, simply that it was a pleasant title, however apparently there was a bar that was known as the identical, Zorba, like two blocks away, and the proprietor of the bar got here and stated, ‘That is going to confuse issues to have two Zorbas.’ That they had already made the molds for the letters within the signal, so they only rearranged them to see what they may discover. They discovered Zara,” Echevarría continued.
Zara specialises in quick trend, and merchandise embrace clothes, equipment, sneakers, swimwear, magnificence, and perfumes. In the present day, there are 2,259 Zara shops in 96 international locations.