Star India, the official broadcasters of Indian Premier League, claimed that there was a 23 p.c rise in TV viewership with a staggering 31.57 million common impressions through the marquee T20 occasion.
The info has been sourced from Broadcast Viewers Analysis Council (BARC) India and the protection in 5 regional languages — Hindi, Bengali, Telugu, Tamil and Kannada has solely helped the rise in viewership.
Based on the channel, the recently-concluded version noticed a formidable viewership development of 24 p.c amongst girls and 20 p.c amongst kids respectively.
“Season 13 witnessed modern programming, world-class manufacturing – each distant and on-ground,” mentioned Sanjog Gupta, Head – Sports activities, Star India.
“This would not have been potential with out the implausible work carried out by the group at BCCI in staging the event beneath extenuating circumstances and seamless performing from our groups contained in the bio-secure bubbles in India and UAE.”