How the Freddy copycat trend case opens up new choices for designers – Lexology

Within the latest resolution of Freddy SpA v Hugz Clothes Restricted, Deputy Choose David Stone sitting within the Mental Property Enterprise Courtroom handed down a decisive victory for the claimant.

The choose’s findings will give hope to model house owners, significantly these within the trend trade, that there are extra instruments at their disposal for going after copycat merchandise. The choice was the primary within the UK to seek out post-sale confusion for passing off, and in addition supplied helpful clarification on exclusions to design proper safety, and patent infringement on each a standard interpretation and the doctrine of equivalents.

We discover the case intimately beneath, taking a look at these developments and what they might imply for model house owners, designers and inventors alike.

Abstract of the case

Freddy SpA is an Italian producer and distributor of a novel pair of trousers designed to carry and separate the buttocks (the “WR.UP pants“). The WR.UP pants are product of a knitted cloth. They characteristic rubberised assist panels and a rubberised waistband contained in the trousers. As well as, the WR.UP pants have distinctive seam shapes, and distinctive branding indicia, particularly created with the intention of highlighting the form created and catching shoppers’ eyes.

The WR.UP pants had been protected by a patent and UK unregistered design proper.

In 2018, it got here to Freddy’s consideration that Hugz Clothes Restricted had been manufacturing and producing a pair of trousers that had been just about an identical to the WR.UP pants. After some dialogue, the events entered right into a settlement settlement, prohibiting the sale of the Hugz trousers. Hugz had been granted a short promote by way of interval. On expiry of the promote by way of interval, Hugz launched a second model of their trousers. This second model of the trousers featured a single diagonal belt loop (somewhat than two crossed belt loops), and the curved seam across the backside didn’t fairly be a part of the central again seam. As a substitute this curved seam stopped simply in need of the central seam and was completed within the seam.

Freddy claimed infringement of its patent, infringement of its UK unregistered design rights, passing off and breach of the settlement settlement. Hugz denied infringement, challenged the validity of the patent and UK unregistered designs, and counterclaimed for groundless threats.

Passing off

In its declare for passing off, Freddy relied on a mix of its model parts. These parts included a cameo-inspired badge pinned to the rear false pocket of the WR.UP pants, the curved seams of the false pockets, a diagonal belt loop and a scalloped rear yoke (collectively the “Freddy get-up“).

Freddy claimed that the entire parts of the Freddy get-up had been current on the Hugz product.

Hugz denied passing off, stating that their denims had been solely offered underneath the Hugz title, and that there might due to this fact be no misrepresentation to shoppers. Conversely, Hugz argued, the WR.UP pants had been clearly offered underneath the Freddy title and the WR.UP model, neither of which had been utilized by Hugz to market their product.

However, Freddy claimed that Hugz’s use of an identical get-up amounted to passing off for 2 causes. First, Hugz needed shoppers to assume that the 2 manufacturers are linked indirectly. Second, and within the various, even the place a shopper is aware of that Hugz’s product just isn’t the Freddy product, they need different shoppers to consider, once they see the product, that the Hugz product is related to Freddy and/ or the WR.UP pants. Basically, Freddy argued, the client of the Hugz product needs others to assume they’re carrying the Freddy product.

Deputy Choose Stone discovered passing off on each within the standard sense and on the idea of post-sale confusion. These findings current attention-grabbing developments for model house owners.

Standard passing off

The Hugz denims weren’t offered underneath the Freddy title or the WR.UP model. Arguably, this may need been ample to mitigate the chance of deception to the buyer, as the primary model would rebut any suggestion of misrepresentation. Nevertheless, the choose thought-about that the goodwill within the Freddy get-up was significantly robust, and that customers would come to recognise this as a sign of the origin of the merchandise.

The choose mentioned that the Hugz denims had been “an apparent rip-off” of the WR.UP pants. This will likely have been persuasive in serving to him to seek out passing off. However, it was clear from the similarities between the get-up for each the WR.UP pants and the Hugz denims that Hugz had meant to misrepresent that it was indirectly linked to Freddy.

This discovering serves as a useful reminder that model safety and get-up goes past simply names and logos, even for passing off. Freddy had invested in instructing shoppers about its branding parts and guaranteeing that the options of the Freddy get-up had been immediately recognisable from a distance. Model house owners ought to take into account the distinctive parts of their merchandise and take steps to attract these to the attention of the buyer previous to any buy. That is, after all, tougher for merchandise that need to be offered in packaging, though this may be redressed by way of on-line presentation and sale.

Put up-sale confusion

Along with standard passing off, the choose additionally discovered that there was post-sale passing off, i.e. that customers can proceed to be deceived as to the origin of the product after buy.

Traditionally, post-sale confusion has not been thought-about ample to quantity to proof of misrepresentation. In Bostik v Sellotape [1994] RPC 556, it was held that Bostik couldn’t depend on the blue color of their Blu-Tac as proof of passing off. In that case, the choose held that the shopper had not been deceived as to the origin of the product on the level of sale – Blu-Tac was clearly offered in Blu-Tac branded packaging, and the Sellotape product was offered underneath its personal model.

In Arsenal v Reed [2001] EWHC 440, Laddie J held that the place shoppers had knowingly bought unofficial merchandise, there couldn’t be passing off. The clear disclaimers that the product was not official, and the totally different worth, had been ample to dispel any claims of misrepresentation. Though there was a sign from the Courtroom of Enchantment within the Arsenal case that it disagreed with that discovering, passing off was not a part of the enchantment.

These choices had been thought to have successfully prevented any claims for post-sale confusion.

Nevertheless, within the case of Levi Strauss v Kimbyr [1994] FLR 335, the Excessive Courtroom of New Zealand discovered that there might properly be passing off, even the place the buyer was not deceived on the level of buy. On this case, Williams J discovered that the aim of clothes branding was to “keep the connection between the products and the proprietor throughout the lifetime of the garment after sale” and that there might due to this fact be passing off on the idea of post-sale confusion. As each circumstances associated particularly to the branding on the again of denims, the Freddy case drew a placing parallel with the details of the Levi Strauss resolution.

As Deputy Choose Stone famous, post-sale confusion is a well-established foundation for bringing a declare of commerce mark infringement. Particularly, Mr Stone referred to the then Mr Justice Arnold’s reasoning in Datacard Company v Eagle Applied sciences Restricted, at paragraphs 288 – 289. Right here, Arnold J discovered that if a shopper had been to order items from a 3rd social gathering web site, and was not confused on the time that the product is ordered as to the origin, however on receipt of the products, the buyer finds the merchandise to be labelled in a manner that calls to thoughts the commerce mark proprietor, this might nonetheless be damaging to the commerce mark proprietor.

While the choose famous that he would have favored to have heard opposing arguments on this challenge, he discovered each the Levi Strauss and Datacard circumstances persuasive, and held that there might certainly be post-sale confusion in passing off. In assist of his reasoning, Deputy Choose Stone mentioned that there was no cause why the proprietor of goodwill in a product ought to solely have this goodwill protected as much as the purpose of sale and never all through the lifetime of the product.

This improvement is an thrilling and welcome one for model house owners, significantly these within the trend trade. In trend, model house owners particularly use distinctive indicia so that customers can proceed to recognise the merchandise as coming from a selected supply after the purpose of sale. Get-up extends a lot additional than a single commerce title, model or emblem which may be utilized in relation to a selected product. It might cowl distinctive button formations and clippings on coats, the sample used on the skin of a purse, or a myriad of different options of clothes that add worth to the model but additionally assist shoppers to establish the supply of the product.

Going ahead, to depend on post-sale confusion, we anticipate that model house owners might want to present clear proof of goodwill within the get-up and model indicia. This might be completed by way of focused advertising to coach prospects, or proof that the kind of indicia are recognised by the related trade as denoting a product’s origin.

UK Unregistered Design Proper Infringement

Freddy relied upon the next designs as a part of its declare for UK unregistered design proper infringement:

  1. The form of the denims when worn;
  2. The form of the interior rubberised assist panel;
  3. The form and/or configuration of the interior components of the higher rear portion of the denims; and
  4. (As a substitute for (1) above) the form and/or configuration of the denims on their very own.

Hugz didn’t deny copying the denims, however as a substitute sought to depend on exclusions from safety to restrict and/ or invalidate the designs, and objections to the definition of the designs. Freddy was profitable on all however one rely of UK unregistered design proper infringement

Of most curiosity to different designers, the choose had two notable factors to make on the issues of shifting designs and the must-match exclusion.

Transferring designs

Hugz challenged the design for the form of the denims when worn. Hugz claimed it was not a protectable design as a result of the form when worn depends on the physique of the wearer and due to this fact infinitely variable. The choose agreed with this evaluation and located that the form of the denims when worn was not protectable.

Because it was pleaded within the various, the choose then thought-about the design for the form and/ or configuration of the denims on their very own. The design for the form of the denims on their very own claimed the elastic nature of the materials. This design due to this fact accounted for the consideration of motion of an article.

Though some circumstances had touched on the problem prior to now, it was not clear whether or not UK unregistered design proper might shield shifting designs. This was as a result of any motion might both arguably be the results of a technique or precept of building, or the design might be insufficiently imprecise because of the motion. Deputy Choose Stone discovered that there was no cause why UK unregistered design proper couldn’t cowl shifting designs – corresponding to fold out beds, collapsible bowls or different remodeling objects. The choose discovered that the best way product moved was distinct from a declare to the truth that they moved.

This clarification can be useful to many designers that need to depend on UK unregistered design proper. It’s clear as a substitute that the place a design genuinely displays the form of the product, and that the product in query could not stay in a hard and fast place, that this may be protected by UK unregistered design proper.


In relation to the design for the form of the denims when worn, Hugz claimed that the design ought to be excluded on the grounds that the form of the denims was depending on the looks of one other article, specifically the human physique. Part 212(three)(b)(ii) of the Copyright, Designs and Patents Act 1988 states design proper doesn’t subsist in “options of form or configuration of an article which … are dependent upon the looks of one other article of which the article is meant by the designer to kind an integral half.” This is called the “should match” exclusion, because the design should match the looks of one other article. The query was due to this fact whether or not the human physique might be thought-about an “article” for the needs of the exclusion.

In Ocular Sciences v Facet Imaginative and prescient Care [1997] RPC 290, it was held that the human eye might be thought-about an article for the needs of the “should match” exception. It has lengthy been queried whether or not it may be thought-about an article underneath the “should match” exclusion.

Deputy Choose Stone rejected Hugz’s declare that the design for the form of the denims when worn ought to be excluded from safety on the grounds that they “should match” the wearer’s physique. The choose held that it was clear that the denims weren’t meant to kind an “integral half” of the physique, with a view to creating a single article. This clarifies and confines the scope of the discovering in Ocular Sciences to the “should match” exclusion solely. It’s clear as a substitute that the should match exclusion ought to solely actually be triggered in cases the place the product is designed to kind a single article.

Patent infringement

Freddy’s major case for breach of its settlement settlement with Hugz stemmed from infringement of its patent rights. The patent described a pair of trousers comprised of a knitted materials, made up of three parts, and that an aperture created by two of the weather was closed by an extra ingredient and a seam, which curved across the buttocks and joined the central rear seam positioned on the intergluteal cleft.

Freddy relied on each infringement of the patent on a standard interpretation and on the idea of the doctrine of equivalents, and was profitable on each counts. Hugz sought to problem the validity of the patent, however failed to take action.

The choose discovered that though the curved buttock seam on the Hugz denims didn’t lengthen all the best way to the central rear seam (on account of the design round), the Hugz denims nonetheless fell throughout the scope of declare 1 of the patent. Decoding the phrases of the declare within the context of the specification of the entire, Deputy Choose Stone thought-about that it was not mandatory for there to be a separate ingredient closed by the curved buttock seam. As a substitute, he held that the expert individual would take into account them to be two distinct parts even with the connecting bridge of cloth instead of the seam.

This resolution additional helps the case regulation regular interpretation of the declare just isn’t the identical as a literal interpretation of the declare. Regular interpretation of a declare for the needs of infringement ought to due to this fact consider each the context of the declare, the view of the expert individual, and the patent specification as a complete.

Trying on the doctrine of equivalents, the choose discovered that it was clear that the Hugz denims achieved the identical lead to the identical manner because the invention disclosed within the patent. Deputy Choose Stone confirmed that the doctrine of equivalents supplies a chance for a defendant to a declare to depend on any materials that signifies the declare ought to be construed extra narrowly, however that on this case, the Hugz supplied no such proof.

What can we be taught from the case?

  • Model house owners might be able to depend on passing off the place the infringing product is offered underneath a distinct model title and the infringer has clearly sought to profit from the model proprietor’s goodwill and repute;
  • Model house owners might be able to depend on post-sale confusion to assist a passing off declare the place it’s evident that the model will proceed to accrue goodwill post-sale;
  • UK unregistered design proper can lengthen to designs that transfer, supplied that the final form of the design just isn’t infinitely variable and supplied that designers don’t search to depend on the best way that the motion is achieved;
  • The human physique is unlikely to be an “article” for the needs of the should match exclusion; and
  • Regular interpretation of a patent declare just isn’t equal to a literal interpretation of the phrases of the declare.

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