Whereas these movies didn’t have a digital launch out of selection, the producers nonetheless managed to make some fairly huge numbers by promoting unique streaming rights. Akshay Kumar and Kiara Advani starrer Laxmmi Bomb was reportedly bought for a whopping 125 crores. The multi starrer drama Bhuj: The Pleasure of India that includes Ajay Devgn, Sanjay Dutt, Sonakshi Sinha, Nora Fatehi, Sharad Kelkar and Ammy Virk was bought for Rs. 110 crore.
Additional, Abhishek Bachchan and Ileana D’Cruz’s Massive Bull and Vidyut Jammwal starrer Khuda Haafiz had been bought in a package deal cope with Massive Bull going for Rs 40 crore and the latter, for Rs 10 crore. Amitabh Bachchan and Ayushmann Khurrana’s comedy-drama Gulabo Sitabo was bought for Rs. 65 crore.
Streaming rights for Vidya Balan and Sanya Malhotra starrer Shakuntala Devi had been bought for Rs. 40 crore. The Gunjan Saxena biopic was bought for Rs 50 crore.
Lastly, the three movies that originally meant for theatrical launch, which shifted base to OTT afterward – Sadak 2, Lootcase and Dil Bechara had been acquired for Rs. 70 crore, Rs 10 crore and Rs 40 crore respectively.
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