Bollywood has at all times had a particular relationship with festive weekends/holidays. In any case, the suitable launch interval — reminiscent of Diwali, Eid or Christmas — can immediately impression a movie’s revenue.
Apparently, over time, apart from ‘tried-and-tested’ festive weekends, Independence Day has gone on to turn into a sought-after launch window for Bollywood’s filmmakers. Particularly for movies with patriotism at their core.
For starters, final 12 months noticed a number of movies reminiscent of Mission Mangal (remodeled Rs 200 crore) and Batla Home (round Rs 98 crore) on the August 15 weekend. A 12 months earlier, Gold (Rs 108 crore) and Satyameva Jayate (almost Rs 90 crore) hit theatres.
In earlier years, a number of hits reminiscent of Rustom (2016), Singham Returns (2014), Ek Tha Tiger (2012) and Chak De India (2007) launched on the Independence Day weekend. This 12 months, the John Abraham-starrer Assault was speculated to open on the I-Day weekend however Covid-19 performed spoilsport.
“Over time, the Independence Day weekend has turned out to be a really worthwhile interval for Hindi films as a result of it’s an enormous nationwide competition,” says commerce analyst Taran Adarsh.
Not many know that one in every of Bollywood’s all-time blockbusters, Sholay, had launched on August 15, 1975.
“Bollywood has had a very iconic relationship with the Independence Day weekend,” says exhibitor-distributor Akshaye Rathi, including: “Now, it’s certainly one of many largest weekends from the movie business’s perspective. I’d put it someplace near the Diwali weekend, so it’s like ‘chhoti Diwali’.”
For filmmakers, all of it boils all the way down to “audiences’ good temper and leisure time”. “In a nationwide festive environment reminiscent of on Independence Day, audiences are in a constructive state of mind and so they even have free time in hand to observe movies. And that immediately impacts our field workplace collections,” says director Anees Bazmee.
It’s fascinating to notice that over time, quite a lot of movies, and never simply overtly patriotic ones, reminiscent of Kabhi Alvida Naa Kehna (2006), Bachna Ae Haseeno (2008), Kaminey (2009), Peepli Stay (2010) and Rest room: Ek Prem Katha (2017) have been launched on this weekend. “That’s as a result of we, as an business, are trying new form of cinema. And so, we aren’t caught with only one form of storytelling,” says Adarsh, including modern-day patriotism “doesn’t must be of a selected sort”.
For Rathi although, a “good patriotic movie” on Independence or Republic Day will at all times be an enormous draw with audiences. “Patriotism is an emotion that’s widespread to everybody, no matter caste, creed, faith or strata
Large winners of the August 15 weekend
Mission Mangal: over Rs 200 crore
Rest room: Ek Prem Katha: Rs 134 crore
Singham Returns: Rs 140 crore
Ek Tha Tiger: Rs 198 crore
Chak De India: Rs 68 crore
(All nett figures; India solely)