‘Beyonce Sharma Jayegi’ Is Bollywood’s Newest Racist Providing – – Rolling Stone India

God, the place can we even start with this one? Let’s begin in the beginning – yesterday, Zee Music Firm launched the brand new tune from Ananya Panday and Ishaan Khatter starrer, Khaali Peeli known as “Beyoncé Sharma Jayegi.”

The title itself caught the attention of the web as a result of are you able to think about Queen B being embarrassed about one thing? Like what does she need to be embarrassed about? Beyoncé Giselle Knowles-Carter is definitely one of the crucial famend names within the historical past of music. One of many world’s finest promoting artists, Beyoncé has offered over 100 million information worldwide and is probably the most nominated lady in Grammy Award’s historical past. In 2014, she grew to become the highest-earning black musician in historical past and has additionally received the Michael Jackson Video Vanguard Award which is given to artists who’ve left a profound affect within the area of music.

However Beyoncé isn’t just a musician, is she? She’s additionally a file producer, actress, filmmaker, and the perfect stay performing artiste we have now proper now. She runs the world and has been a vocal advocate of the Black Lives Matter motion that has seen a large resurgence globally following the loss of life of George Floyd in police custody. In truth, her tune Formation which she carried out on the 2016 Tremendous Bowl halftime present was an iconic second within the historical past of the Tremendous Bowl as a result of the efficiency was a homage to her black roots and the historical past of her individuals.

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Beyoncé spoke out in opposition to the withdrawal of protections for transgender college students in public colleges by Donald Trump’s presidential administration in 2017 and has been a vocal advocate of LGBTQIA+ rights.

This isn’t even half of the affect she has had on the lives of hundreds of thousands of individuals.

And but, Khaali Peeli‘s new tune, “Beyoncé Sharma Jayegi” treats her like some half-wit who’d be embarrassed of Ananya Panday’s dancing abilities. Then, we can’t negate the clear racism within the tune – the precise lyrics are “tujhe dekh ke goriya, Beyoncé sharma jayegi“.

Actually? It’s 2020 and we’ve had Bollywood celebs sharing posts on BLM (whereas blatantly ignoring the police brutality in India) and we nonetheless have songs that use the phrase that’s meant to hype up fair-skinned individuals.

Now, it’s unfair to criticize Ananya Panday or Ishaan Khatter over it – they most likely weren’t conscious of the tune when the signed on to the movie, and Panday, being a full-blown millennial should have been mortified (or not less than we hope she was).

However what had been Vishal and Shekhar pondering? Or the lyricists Kumaar and Raj Shekhar? Did nobody see the hate that was finally going to come back their means? Did nobody see the racism within the lyrics or is Bollywood as dumb as individuals make it out to be in prime-time debates on nationwide information channels?

Final yr, actress Bhumi Pednekar was criticized for the usage of brownface for her character in Bala, and actor Hrithik Roshan was additionally known as out for a similar in Vikas Bahl’s Tremendous 30. In truth, considered one of India’s ‘woke’ filmmakers, Zoya Akhtar even addressed the brown-face considerations surrounding her award-winning movie Gully Boy.

In an interview with Huffpost India, Akhtar said that Singh’s face had certainly been darkened however solely as a result of he had come again from a vacation within the Maldives and “got here again wanting toasty”. She additional elaborated that the intention wasn’t to make Singh look darker and that she shouldn’t be a “brown-facer”.

Okay, then.

As of publishing this text, the music video has over 2,10,000 dislikes on YouTube.

In an interview with CNN, movie director Neeraj Ghaywan minced no phrases when requested concerning the tradition of brown-face in Bollywood.

“It’s truly racism,” he stated. “Let’s not mince our phrases.”

And, actually, lets not. “Beyoncé Sharma Jayegi” isn’t just a humiliation of a tune however can be racist. Right here’s hoping the creators take be aware. However then once more, we wouldn’t maintain our breath.

From MW.

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